MIMMI TERRA
Australian tote bag label, Mimmi Terra, is to open their very first showroom and office located in the heart of Sydney, The Rocks.
CONCEPT + BRIEF
The project brief for this heritage listed building is to design a retail/hospitality space, with the brand's head office located upstairs. My concept for this project was to explore and create a sense home and belonging, allowing customers to be immersed in a space that mimics the look and feel of a cosy residential home. I also want to explore abstract and textural qualities to represent the client's love for nature and Australian summers.
Mimmi Terra is inspired by feelings of connection, love, and nostalgia. It was important to bring these elements through within the design. The retail and office space features natural materials, complementing the existing sandstone and the timber trusses. The colour palette is kept soft and neutral, combined with hints of contrasting bright hues to create a vibrant and welcoming feeling to the space. My furniture selection is intentionally fun and minimal, consisting of natural textiles, marble and timber.
Location: The Rocks, NSW 2000
Year completed: May 2023
Software used: Sketchup Pro, V-Ray, AutoCAD, Photoshop